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Artificial Intelligence (AI) is making a lot of progress in improving the age-old complex task of improving customer engagement and satisfaction. AI has now managed to tide over the years of disappointment post the hype. One of the greatest uses is the real-time data warehousing and its appropriate usage. This data capture and subsequent use of business analytics has allowed the right predictions to be made about customer needs. This way the right marketing strategy can be applied. The use of data however does not mean that all processes are automated. One can revert to being human whenever the need arises. So, while chatbots are making massive progress, human intervention can be utilized whenever the machine cannot solve a problem on its own.

Source:https://www.cioreview.com/news/how-is-ai-enhancing-customer-satisfaction-and-engagement-nid-27544-cid-175.html

Uploaded Date:26 November 2018

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