Like every other player in the hospitality sector, affected by the ongoing pandemic, Airbnb too will need to rework its operations in order to thrive in this new order. As a result, the company is coming up with a new hygiene protocol, in order to lure the travellers. There is a fear that hotels could now turn out to be more attractive, as Airbnb outlets could be considered less hygienically sound. A new “Advanced Cleaning Initiative” has been developed on the recommendations of the U.S. Center for Disease Control and Prevention (CDC). There will also from now on, be a mandatory minimum interval time between all rentals. Airbnb also did its reputation a lot of good, after pledging its properties in several markets for the healthcare workers and as quarantine facilities to fight the corona virus pandemic. Marketing research conducted by the Air DNA outlined how Airbnb lost about a billion dollars through booking shortfalls, aided further by cancellations.


Uploaded Date:13 May 2020

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