Amazon has for a while been among the world’s leading tech platforms. It has reorganized its entire operations using the related fields of Artificial Intelligence (AI) and Machine Learning. It uses AI in an approach titled as Flywheel which originates from the field of engineering. Its AI bot Alexa has been amongst its most successful innovations and now being applied across businesses. The company even has a cashier-less Amazon Go Store now. Amazon has leveraged its enormous data warehousing capabilities to track customer usage data. Its entire marketing strategy is directed by the business intelligence gleaned from such customer usage data. The customer experience has been refined as specific personalized communication now reaches individual users. Amazon has successfully managed to break down the silos within its organization to create a hunger for innovation throughout.


Uploaded Date:21 July 2018

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