Competitive advantage differs from one company to another. Global tech giants such as Apple, Google, Facebook and Amazon are all known for separate niches. What is common between them all is the constant improvisation to adopt. Apple started off as a computer company, but is now into self-driving cars, augmented reality and has even broken into the payment space, traditionally reserved for banks. Google was initially just a search engine, but is now the dominant player in mobile operating systems and the navigation or mapping industry. It has now ventured into self driving cars and its latest business innovation is in internet-beaming balloons. Facebook isn’t just a social network, but a producer of augmented reality glasses and is now experimenting with the possibility of typing being done by the brain. The biggest differentiator for Amazon is the sheer convenience that gets induced. With the click of a button, one can order anything delivered to one’s doorstep. Its latest merger with Whole Foods though will have challenges, as the company cultures of the two are totally disparate. Establishing cross-pollinated teams will now be a challenge.


Uploaded Date:27/06/2017

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