MANAGING in the

NEW WORLD

A new book has been released titled Designing Experiences, written by the Columbia Business School’s duo of J Robert Rossman and Matthew D Duerden. This book explores how experiences may be designed to ensure they become great, and not merely good. They speak about how the word experience is more than the mere economic activity. It demands conscious attention, action and engagement. Further the book speaks about the five types of experiences, which are- prosaic, transformational, memorable, mindful and meaningful. Talent management and marketing professionals alike need to understand these experiences, so they may put them to use. Disney’s theme parks provide a great example of how such experiences may be run.

Source:https://www.strategy-business.com/article/How-to-build-a-great-experience?gko=34804

Uploaded Date: 16th December 2019

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