Growth is now in the digital age being measured very differently, from what it was earlier, thanks to the rise of business analytics. Digital disruption, rising customer expectations and increased competition have upped the game for the respective industry incumbents. The winners of today are those that can spot the hyper- granular opportunities. This concept was first discussed more than a decade back in the landmark book The Granularity of Growth written by partners at McKinsey & Company- Sven Smit and Patrick Viguerie- as well as MerdadBagai, who was then with Alchemy Growth Partners. A strategy to beat the odds now has to be devised by all market players. The market leaders now need to ace the Growth Pass. This includes the concepts of precision, scale, speed and agility.

Source:https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/reinventing-growth

Uploaded Date:15 January 2019