A recent report published by research firm Spencer Stuart signals that a substantial number of CMOs (Chief Marketing Officers) have been sacked throughout 2018. The CMO’s role has evolved from being the font for all expertise, to being a facilitator for growth. To do this, there are some crucial business levers, starting with the brand value. Another is the product marketing. Data and the subsequent business analytics form another crucial part, followed by the sales support. Certain lessons have been learnt from this uneasy transformation that CMOs are witnessing. The first is that one ought to understand one’s real responsibilities. Once the role is clarified, a team has to be built around the idea. So, the talent recruitment and subsequent team building has to be geared towards the end goal. There mustn’t be any boundaries, not must silos get created. Whatever dynamics exist within a team, coming in the way of success have to be overcome.


Uploaded Date:26 November 2018

While the renewable energy revolution is ongoing, researchers and governments have already started plotting the next big thing- energy storage. The rapid adoption of electric vehicles is bringing down battery costs. Investment are now being made on the future of Transmission and Distribution (T&D) to eventually restructure the power markets and digitize the electricity bionetwork. The field of energy storage also brings in opportunities for utilities. These utilities must understand the utilization of business analytics as that will give them mastery over the entire process. This partnership between data and utilities can bring far-reaching business benefits. Some companies such as Amaresco and Ener NOC have already ventured into energy storage. The disparate electricity grids from separate energy sources are also being integrated together through such systems.


Uploaded Date:13 September 2018

Business transformation in the wake of rapid digitization is something that most organizations are grappling with these days. Digital natives have turned into disrupters in their sectors, with Uber to the taxi industry being an example. No transformation effort however will be successful if the focus remains on technology alone. The most important aspect that all must consider are the people involved. That is why people analytics has become a key change element. It is a combination of the business analytics capabilities with an understanding of the human factors. It replaces previously used anecdotal evidence risk-avoidance strategies and an adherence towards hierarchy with experimental research, forecasting and data analysis. Process transformation is usually performed top-down due to the complexity. Cultural transformation on the other hand is done bottom-up as it involves the participation of the entire team.


Uploaded Date:16 August 2018

A century ago, the most valuable resource for whose custodial rights companies were ready to slug it out was oil. But today that resource is data, prioritized by IT giants such as Apple, Amazon, Alphabet, Microsoft and Facebook. In a single recent quarter alone, these big five racked up profits to the tune of US$25 billion. Facebook and Google alone account for half the revenue growth in digital marketing the previous year in North America. Proposals have been made to cut them up like Standard Oil was about a century back. This in spite of most services being free and the constant competition experienced from newer entrants such as Snapchat. The one thing giving these titans unimaginable power is their hold over data warehousing. The business world is now operating within a data economy. Even traditional giants such as Siemens and GE have turned themselves into data firms. These tech giants have leveraged the network effects. Some steps are being taken up by proactive governments in Europe and India to stem the tide, meaning these firms will now need to share more of their data.


Uploaded Date:28 July 2018

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