The term ‘CEO activism’ has been coined for the top executives who speak out on political or social issues. Employees are known to support this style where the executives are not merely working at or for a company, but trying to make a bigger difference. What companies must cultivate is values beyond just the ones that will benefit them, termed as ‘shared value’. They must also realize for the sake of the right talent management practices, that employees have now become the most significant interest group. Companies would be well-advised to stay away from popular activism which polarizes opinions as the likes of Uber and Delta have experienced. Whatever talk is made, has to be matched by an equal financial commitment. Direct action for such polarizing issues must only be the last resort.


Uploaded Date:06 November 2018

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