A recent survey conducted on the state of the pet foods industry clearly proves that no company is ever invincible. Management consulting giant Bain and Company conducted the Elements of Value survey on the industry. The results clearly show how Chewy which was founded in 2011 has proven to be a major competition to Amazon in terms of pet foods online retail. They outperform Amazon in six out of the eight categories surveyed. These were in terms of variety, quality, time save, cost reduction, effort reduction and simplification. There was a tie in hassle avoidance category while Amazon came top in the accessibility category. Chewy has captured the market primarily out of a belief among the customer base that the company understands pet owners better.


Uploaded Date:17 November 2018

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