Toys R Us is no more, having shut down after facing massive financial crises. This marks the first Christmas in a long time, where the iconic toy brand will not be around. The likes of Wal-Mart, Target and even Amazon have already taken steps to fill that void, by preparing glossy content to attract kids. While Toys R Us had long been struggling, the end was sudden, so the vacuum has to be filled in. The consumer habits have also shifted away from physical toys to digital ones, whose sales do not necessarily depend on the seasons. This became the main concern for Toys R Us, as it was not able to sustain year-round business, beyond this 6-7 weeks’ high around Christmas, after which there was a steep drop. The business innovation initiated by Amazon to mail their product catalogue to children and their parents, could go down well. Omni-channel retailers such as Target and Walmart though will not give up without a fight, and are sure to cash in. Their in-store design also needs to be ramped up in order to appear more appealing to children.


Uploaded Date:03 December 2018

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