The Canadian provinces of Ontario and Quebec have outlined plans for reducing vehicle emissions to almost negligible levels. Among the slew of incentives provided by the state of Ontario, the exemption of sales tax from electricity plug-ins for next two years is the one that will probably have the greatest mid-term impact. Also there are plans to allow free recharging of electric vehicles at public facilities for up to four years. The idea is that if plug-ins are built eventually the market demand for electric and hybrid vehicles will develop. Ontario on the other hand eliminated coal completely in the year 2014 and runs most of its electricity from hydro or nuclear origins. While Toyota has a presence in Ontario, it is clearly entrenched in the automobile giant’s corporate strategy for the state to use clean technology in all manufacturing processes.


Ford and Nissan are two of the global giants who are working towards fulfilling their clean tech goals. Expansion in hybrid and electric car technologies were recently announced by both of them at the EV Symposium and Exhibition held in Montreal. Their approaches though are quite different to one another. Ford believes in the approach of giving the end users multiple options. Thus they are going for hybrid car models with electricity plug in options. This they feel will also be more economically viable in the medium term. Nissan on the other hand has gone all out exploring the business innovation of experimenting with exclusive electric cars. They believe that they can leverage existing technologies to and scale them in such a way that it makes business sense.


Elon Must the Founder and CEO of Tesla Motors wants to merge his electric car business with the solar companies for some specific reasons. Both his ventures are business innovations that have disrupted the market and he wants to leverage their capacities for one another. The first major advantage is that Solar City has struggled with funds and may have tried to grow too fast while Tesla remains a much bigger brand and thus a magnate for investments. The latter will help the former meet its financial requirements. These two companies have both originated from Elon Musk’s ideation and eventually the idea is to vertically integrate them in the renewable energy cycle. Equally importantly Musk is an entrepreneur by instinct and his friends, many of whom are now investors believe in his vision. At his point, Musk believes in the long run, this association will help and so the investors similarly back him for the same.


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