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It is now widely recognized that the company culture is often the biggest motivating factor for employees in any company. In a study conducted by management consulting giant PwC what emerged is that nearly three- fourths of C- Suite executives believe in culture as a motivating factor, but it drops down to less than half for the non- managerial cadre. In order to close this gap, team leaders must begin with establishing cultural goals on what can realistically be achieved. A sense of emotional energy needs to be curated within the firm to bridge this gap. Whatever behaviours are to be expected out of the employees, need to be replicated by the leaders themselves. This culture must be made viral using Authentic Informal Leaders (AILs). All these aspects have been discussed in a forthcoming book titled The Critical Few: Energize your Company’s Culture by Choosing what Really Matters.

Source:https://www.strategy-business.com/article/Closing-the-Culture-Gap?gko=f1b58

Uploaded Date:07 January 2019

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