The first step towards any customer-centric marketing is always maintaining huge treasures troves of data warehousing. One this is done, key genitive-enabled customer insights may be gleaned out of the same. The future of marketing is using cognitive-enabled and machine learning tools. A recent survey of more than three-thousand executives spread globally, revealed that less than a tenth were actually using such techniques. To do this, the first is to begin right away, as data is abundantly available anyway. The problem of plenty could arise, so it is important the company chooses smart in terms of engagement and business analytics tools or platforms. The constant focus should be on innovating something to beat the competition. Whatever are the early gains, must get ploughed back to the business. This will enable the proper transformation to be curated.


Uploaded Date:01 June 2018

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