Traditionally, most companies have purely focused on the financials and growth. But this is not conducive for long-term development, so companies need to forge an identity of theirs. This will lead to a concrete value proposition to develop distinct capabilities. While the identity needs to be solid, the nitty-gritties may keep evolving, so the structure remains agile. There are several tests that can be taken to gauge this team identity. The first of these is the coherence test. Then there is the Strategy Profiler which gauges the effectivity of the corporate strategy in place. There is also a way-to-play tool and a right-to-win exercise.

Source:https://www.strategyand.pwc.com/strategythatworks/commit-an-identity?platform=hootsuite

Uploaded Date:16 March 2018