There are several companies that do possess a vision. But for many, the challenge lies in communicating the same. A lot of this is to do with business leaders obsessed with the distant future, and not with that is relevant to the lives of the people at present. Such companies end up with a loft corporate strategy document, but without the right tools to execute the same. Leaders increasingly need to tap in to the inherent energies of the experience- based cognitive systems. Instead, they tend to over- emphasize the meaning- based cognitive system. A lot of leaders suffer from a blurry- vision bias. The company vision could be enhanced with more image- based documentation, to appear less remote.


Uploaded Date:29 July 2019

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