According to a recent report released titled “Data and Digital Platforms: Driving Tourism Growth in Asia-Pacific”, a staggering nine million tourism jobs may be created in the Asia-Pacific region next five years. This will be possible by making use of digital platforms within the industry. This report was published by the PATA and Tourism Economics, which is an Oxford Economics group company. Companies need to get a thorough understanding of the digital ecosystem so that they can capture business intelligence on the customers. This will enable them to launch customer-specific travel programmes. Skills shortages too need to be addressed on a war footing. Restrictive policies such as those on localization need to be avoided. SMEs in particular need to utilize the digital capabilities in order to stay competitive in international markets.


Uploaded Date:17 November 2018

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