Managing digital transformation is the key to success in the e-commerce field. A different mindset is needed instead of the conventional retail ideas. But commonly some steps have been found that are symptoms of mismanagement affecting such firms. The first such symptom is a lack of customer engagement. A lot of these companies also suffer from periodic changes to the sales process. Business innovation involves experiment where without doubt occasional failures will arise. These failures must be treated as part of the learning curve. Yet some companies do not use them as proper tests to learn. IT is one aspect which needs to adapt fast with change, especially LEAN and agile methods. This doesn’t happen at mismanaged organizations and they also suffer from poor returns on investment.


Uploaded Date: 22nd May 2017

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