One of the key transformation occurring in the present phase of HR 3.0 is the process of talent recruitment being done not through individual sieving through thousands of resumes, but instead through artificial intelligence and business analytics based tools. FMCG giant Unilever is one such organization that has taken drastic steps to do this by using ads on Facebook from where interested candidates can fill out their details simply using their LinkedIn profiles. This is followed by a series of online games to test their aptitude and then video interviews through the company app or website. In fact, a study conducted by McKinsey’s People Analytics division has proven that their algorithm can screen resumes effectively far better than human beings can. Their biggest strength here is the ability to look past inherent human bias. While automation has been around in HR processes for a while now, the deployment of such analytics is the next step.


Uploaded Date:19 January 2018

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