As per business analytics, loyalty programmes do not seem to be faring well. Business research has been conducted to gauge the reasons for the same and how that may be rectified. Majorly, negative opinion derives due to dissatisfaction regarding rewards system, rigid work structures and customer experience issues online. It seems most loyalty programmes reward customer purchases only, whereas customers of today engage with brands by various other means. Starbucks has developed a loyalty programme based on mobile payments that has been extremely successful. Air Canada’s programme on delivering badges at specified airports exchangeable for air miles, proved an instant success with anRoI of a whopping 560%.

Topseos.com is a business research firm based in India which tracks and evaluates the SEO performances of top agencies engaged in the same. For the month of June this year, the firm has named seo.in as the top performer in India. This is recognition of the online marketing strategies provided by them. The ratings were devised on thorough evaluation using business analytics. The analysis involves reporting approaches, on page optimization, off page optimization, keyword examination and needs investigation.  

Dysfunctional performance management systems can be repaired by the best managers. They approach solutions through five dimensions. They are great motivators. They are assertive yet also accountable towards their tasks. They build lasting and fruitful relations. Decision making is performed by thinking ahead, planning reserves, managing alternate interests and using business analytics. Such managers believe in building engagement. They are also hands-on and enable actual goal-setting as well as corporate strategy. Communication is open across the firm. Discussion among colleagues is an ongoing process. 

There are certain skills sets extremely vital for businesses to flourish, yet they also hinder progress once the individual possessing them reaches chief executive levels. Being a technocrat doesn’t help as at corporate strategy level, the requirement is more on developing mission, vision, targets and inter-vertical communications than nitty-gritties of technicalities. Instead one must spend more time with departmental decision leaders and develop empathy with each level. The ‘us v/s them’ philosophy needs to be dumped as it is the customers whom the chief executive needs to serve and not see as opposition. The DIY methodology also needs to be binned off as the art of management lies in getting work done from various teams of co-workers. Forced delegation days ensure this happens. Thus major personality changes need to accompany entry to the C-Suite to prosper.

There are certain techniques, which if used diligently will lead to effective social learning. One must be aware of existing e-learning strategy so that future plans can be chalked out accordingly. The exact social networking channels must be pinpointed to be pertinent for all. Discussion on existing e-learning platforms must be shifted to social network forums. Major resource links and information must be shared using such sites. Boost corporate training via social learning platforms. Feedback rounds must be scheduled on these sites. Social interaction must become a buzzword across the organization. Learners must be encouraged to share the posts. All these steps will eventually though indirectly lead to success in digital marketing.

When one speaks of corporate training, one thinks about classroom lectures. Yet, some of the greatest experiential learnings take place at informal surroundings while sharing a pint of beer or cup of coffee with seniors. That is where the Society for Editors differs itself as it takes into consideration a number of parameters management training with a holistic approach. Management of people as well as change is considered. Legal and ethical compliance is sought. In the present digitized world, knowledge of multimedia is essential.Business research is conducted to present competitors’ best practices. Even sound financial understanding is critical. Thus while some senior professionals are turning into ‘dinosaurs’, it is crucial for them to undergo this CPD certification to remain updated.

As per marketing research, in the USA, engagement with brand content ascended 52% over the previous quarter. Instagram leads the growth followed by Twitter & Facebook. The sectors which have experience the greatest contribution to this trend include TV, sports, publishing, fashion, retail and consumer goods. While the first four sectors rely on greater engagement, the more functional sectors depend on impressions. Thus fans / followers are more crucial for the corporate strategy of say a Wal-Mart or Unilever while shares work more for New York Yankees or Victoria’s Secret.