MANAGING in the

NEW WORLD

As per market research conducted by the UNWTO, tourist numbers have increased by nearly five percent in 2014 over previous year. A large percentage of those visitors came from China while the rest of Asia and the Pacific is also contributing heavily now. This has led to growth of travel jobs especially in the USA where ten buildings designed by famous architect- Frank Lloyd Wright- have been nominated for inclusion to the World Heritage Site category. In spite of the Ebola outbreak, Africa too has seen a growth in inbound tourism. 

Business research has thrown up a few characteristics which define confident people. They seek internal happiness. Judging others is not their cup of tea. The only confirm when they are sure. They also respect others and listen to them. They speak with assertion. Small victories keep them going. Physical fitness and exercise is a crucial part of their daily routines. However, attention seeking is not a part. They take risks. Celebrations are a group event for them. For troubleshooting they do not hesitate to seek help from business consulting. Fear does not restrict their decision making.

Australia national airline carrier Qantas has concluded post business research that number of travelers has reduced. Number of factors contribute to this trend, such as the growth of cheaper alternatives and increased number of foreign players. Qantas’s attempts at increasing travel jobs has not worked as per forecast. Outbound travel however, has increased substantially leading to outsourcing of operations and transfer of funds. Thus bilateral agreements are being proposed by Qantas rather than increasing international travel.

Management consulting has come up with list of more than hundred free marketing tools on social media. They have been suggested for the most critical of functions such as social listening, business research, content creation, user engagement, business analytics, URL tracking and digital marketing on Facebook, Twitter, YouTube, Pinterest, Google Plus etc. These tools provide a suite of solutions. Klout has been recommended for research and sharing useful content. Agora Pulse tracks brand engagement and CRM on Facebook.

Well ness tourism as a category within tourism is expanding at a fast pace. The industry as a whole is now globally worth almost half a trillion US dollars. This has led to the rise of numerous tourism jobs associated with wellness. Market research firm- Skift- reports that while India and Thailand have historically been the market leaders, sub-Saharan Africa is the fastest rising region. Americans form the largest segment of such travel. This form of tourism includes fitness, well-being and mingling with the local populace along with a dose of spirituality. 

Corporate training always aims at increasing employees’ creativity yet often leaders accidentally undermine their teams in this regard. Brainstorming is critical, yet too much of it can be detrimental. Market research has proven other methods of problem solving equally beneficial. Business research also suggests that some employees’ creativity accelerates as they are left on their own rather than an insistence upon teamwork at all times. Ideas generated must always be tested on the ground rather than dismissed summarily. 

Due to the ongoing disruption caused by numerous start-ups taking advantage of concepts like crowd-funding and crowd-sourcing, some of the older professions are facing a fight for survival. Uber and Airbnb for example are threatening the positioning of cab drivers and hotel chains. Even the world of education is seeing changing paradigms with executive MBA being a choice rather than a regular one among business professionals. Similarly, schools and colleges are no longer solely able to train professionals for the technological changes, this work is being carried out through corporate training at organizations. These are the ways in which the now underemployed can remain relevant in the sharing economy. 

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