As per business consulting, some methods have been suggested for using the internet for the purpose of digital marketing. Pay-Per-Click (PPC) is one such method. Another is Search Engine Optimization (SEO). Video marketing is trending these days especially on smart phones. Social Media Marketing has emerged as the buzzword over the last few years. Content marketing involves the usage of blogs, postings, pictures and videos as part of a single package. Then there is affiliate marketing which encourages others to sell one’s products. Finally there is online advertising, an evergreen art which is conducted on websites rather than search engines.

Globally tourism is bigger as an industry than it ever was as per market research conducted by the UNWTO. Asia and the Americas saw maximum growth in outbound tourism while north- eastern Asia saw similar figures for inbound. Europe, the Middle East and The Caribbean saw similarly healthy figures for growth. This has led to massive surge of travel jobs. Numbers have risen for five consecutive years standing at an increase just short of five percent in the year 2014 over previous.        

Certain people are built emotionally sensitive and intelligent. These people often find it a challenge to deal with poisonous ones. Management consulting has come up with certain ways to deal with the same. For ensuring success, there is need to draw fine line between being team players and being friendly to all. Emotionally intelligent people possess mental strength to ward off challenges to their enjoyments. They rise above in these situations. Solutions are always sought rather than deliberate on problems. They provide and seek support from team members. Self awareness is critical. They forgive yet do not necessarily forget. Importantly, they stock energy for improved opportunities. 

Iran has developed a new tourism policy as per which the country plans to liberalize norms for foreign tourists visiting. They will now be able to maintain religious freedom. This is a push to increase tourism jobs as presently oil and petroleum industry is the primary source of revenue. This is a source drying up and with global oil prices at all time low, the economy has to diversify. Business research has shown that less than one percent of global tourism revenue comes to Iran and the target of three percent has been set. Cultural and historical sites form top priority.

While e-mails have often been classified as being earlier generation marketing tools, yet they remain integral at present times as per marketing research. The click rate here is not that important, more so is the overall journey that potential user undertakes. It enables sharing of important activities firm has done or achieved in the period of time. They also allow personalization which many other tools do not do quite so effectively. Thus it is a crucial cog of digital marketing and not one to be ignored.

Talent management is an art but also requires a solid base and that is where start-ups often struggle. Yet management consulting has provided some advice which can enable these kinds of small firms to recruit the best of tech talent. The recruitment must start early, possibly by August of the year. Recruiters alone must not be involved in this, instead senior executives must also be tapped. In case these new recruits are students, then their existing work pressure and time constraints must be taken into account. The exact requirements must be specified to all candidates as well as interns. The clincher in this deal will be the promise and actual execution of learning on the job which is where start-ups are bound to have an advantage over large, bureaucratic firms. 

Japan as a country is known worldwide for its practices of business innovation. There are some ways in which the country manages the same. While the Japanese value perfection, they do not obsess on the same and thus the first of these principles is considered ‘Perfectly Rejecting Perfection (PRR)’. Japanese society is also known for being disciplined thus the second principle of ‘Inner Child’ is often suppressed yet on occasion when allowed to flourish, it enables positivity. The last such principle is termed as ‘Next Stage Creative’ which is the coinage related to scaling originals for mass usage.