A number of business innovations may actually be great developments, but lack applicability due to difficult usage patterns. If end-users struggle at using it at work, that means there is some flaw with the design, however good its tech interface. Unfortunately, a lot of developers do not show such empathy. Thus, the term UX has been coined for User Experience. Before launching any innovation for the broader public, a pilot testing within the firm, among internal employees can always be a good ploy. This is something navigation and mobile mapping app Waze did effectively. Its disparate data generated have been compressed into some key indicators. A reason why George Eastman was able to power past competitors and incumbents was because of his user-centric product development.


Uploaded Date:12 March 2018

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