The truck makers in Europe are trying out innovative ideas to break out of the so- far set pattern. A high interest is being shown towards electric and hybrid vehicles. Interestingly, for most Europe- based truck makers, it is the total cost of ownership that seems to matter most to them, while making their purchase decisions. As per a report by management consulting giant Bain, this aspect far overpowers others factors, such as the truck performance, its features, service quality, truck image, or dealer relationship. Many European truck brands are struggling to differentiate themselves, due to the threshold of quality now achieved by most. The key touch points of the sales process, need to be identified by the dealers and manufacturers to help the buyers make informed decisions. Over a period of time, these truck makers will need to develop unique business models, to meet customer demands for alternative options.


Uploaded Date:22 June 2019

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