A study was conducted recently by Facebook to understand the key friction points in the online purchase process. This was done in collaboration with the Boston Consulting Group, which is a leading management consulting firm. Customers nowadays pay a lot of focus on the ease of transacting. Shockingly, the report compiled by BCG showed that there was an overall loss of US$ 325 billion in the APAC region alone due to friction in the buying process. There ware awareness and information gaps in the process, plus the requirement towards tech optimization. Most of these gaps exist at the discovery phase alone. Facebook has thus published a new report titled Zero Friction Solutions pointing out the solutions to the above mentioned problems.


Uploaded Date:27 November 2018

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