The survival records of startups in the USA are abysmally low. A quarter don’t last beyond a year, while five can’t go past year five. How entrepreneurs deal with such situations is a matter of individual choice, though a lot also depends on the relations the partners have amongst themselves. Business research conducted by professors from Wharton and London analyzed data from sixty- six startups to analyze the role friendships play during such decision- making. The researchers believe that behaviours and emotions are very important to be studied. There is the significant moderating impact of friendships that stop the escalation of tensions beyond a certain accepted level. A lot of cases also see the business on the verge of collapsing, but continuing for one more go, only to keep up the friendship intact. Sometimes, this works too. The research clearly proved that friendship among the partners increases the chances of success and business viability.


Uploaded Date:16 August 2019

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