The word pivot has now become very popular across business cycles. The term seems to signify the desire to move to the next level of business for the firm. But before one pivots, finding a pillar is important, so that one may ground oneself within the company’s original philosophy. This has been described in the latest book titled Big Pivot,written by Andre Winston. There is a substantial stasis that is experienced in the stage just before a brand may take off to the next level. To ensure this happens, a brand needs to display consistent values in its outreach. The core principles need to be intact, and work almost like rules to the firm. A clear corporate strategy needs to be showcased to the general audience. None of this though may succeed, without a solid leadership from the very top. Emotional intelligence and clear communications will be traits the leader needs to possess for this.


Uploaded Date:16 August 2019

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