Paul Polman was the chief executive of Anglo- Dutch FMCG major Unilever for about a decade until earlier this year. Himself a Dutch national, Polmer’s vision had a huge chunk of importance meted out to sustainability. This was one key area which enabled the company to fend off competition from fierce US- based rival P&G, as well as Switzerland’s Nestle. He is now involved with the United Nations. He explains how the millennial generation is extremely concerned about the overall well- being, though some of the older generations, are more interested in maximizing shareholder value. The average life span of a publicly traded company has also vastly reduced. Social responsibility has now moved on form being at the edge of the business, to being part of the corporate strategy. More strategic partnerships is the way to move forward to ensure business and environmental sustainability.

Source:https://www.strategy-business.com/article/Forging-partnerships-to-create-a-tipping-point-in-sustainability?gko=233a7

Uploaded Date:14 October 2019