A book written by the former CMO of P&G, titled Grow postulated on the significance of purpose. The book argued, that the right focus towards purpose leads to enhanced economic success. To start with, talent management and retention, needs to be top priority as it leads to increased engagement, and thus productivity at work. Similar focus has to be made towards retaining the existing customers, and to attract newer ones. Once all this falls into place, naturally the focus has to be on increasing shareholder returns. In order to find such purpose, the right balance needs to be found between three pulls. Those are towards personal desire, business direction and the customer dreams. To gauge whether one is on the right track towards finding the said purpose, one can follow the RATE formula. It expands to Radical Agile Transformation Exercise.

Source:https://www.innovationexcellence.com/blog/2019/03/02/from-why-to-what-to-how-whats-your-purpose/

Uploaded Date:27/03/2019