More than ever before, today’s generation in the workforce, wants to feel some purpose at work. Many do not want to be confined to be a nine- to- five robot. Companies thus need to find ways to make work more engaging, productive and innovative. To do this, leaders can start off by inducing a sense of personal pride among their team members. This will ensure an emotive appeal with the work. Some form of authenticity also needs to be built. It will help align an employee’s work with the broader corporate strategy being followed. But one thing companies cannot escape, is that whatever reforms they bring in, those need to be in place for perpetuity. None can be mere short- term fixes.


Uploaded Date:28 October 2019

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