Company culture and employee engagement are two vastly, though related aspects, not to be mixed up with one another. While the former implies entertainment and perks, the latter is about decision making freedom, work-life balance or the opportunity to work on innovative projects. Both are necessary, but working on one does not naturally translate to the other. Marketing research leader Gallup has confirmed that companies which feature on the top quartile of employee engagement tend to be more profitable than the others. The cultural drivers of either though differ depending on industry in question. In a fast-evolving field such as social media, a disruptor such as Facebook made strides by empowering the employees and tolerating mistakes as part of the learning curve. However, in more traditional, process-oriented places such as utility firms or power plants, mistakes can prove to be costly, so adherence and safety are stressed upon. Business consulting behemoth PwC confirms that the top reason for employee drain happens due to employees working on unrelated tasks. Company culture also needs to consider other factors such as costs, and things will not change overnight. Australian airliner Qantas is an example of a company that did not buckle under pressure, allowed short term brand erosion, but ended up winners, all because they had a strong company culture at heart.


Uploaded Date:16 November 2017

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