The use of the word cult is usually associated with religious or spiritual gurus. It can even be applied to political ideas. It means a strict adherence to some idea. Many businesses too flout such cult-like norms at work. This often leads to improved loyalty among the team members, but a stifling of any creative juices. The leaders tend to be charismatic and good speakers. They also infuse elements of magic in team talk to maintain that iron-like grip. There is a constant fear-inducing with an ‘us versus them’ approach being followed. There is a paranoid thinking that permeates at such places. Ultimately, it is not good for inducing business innovations because every decision flows through one person or built around a certain idea. People live in fear as dissenters are to be punished.


Uploaded Date:17 November 2018

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