It is now well- documented on how any company’s innovation efforts, must involve its customers right as its central point. While a lot of companies acknowledge this tactic, many fail to actually implement this, by involving customers for real. Some steps have been identified to make sure that one’s customers are the business innovation partners. First of all, companies or brands need to be specific about what kind of inputs they want from their customers. Then, milestones need to be set so that tracking of progress becomes easier. A person must specially be assigned to interact with customers, while offering expert guidance. Procedures must also be set in stone, so that all future reactions will be as per the norms established. Companies that listen to authentic business intelligence, using the above framework set, are known in general to perform much better.

Source:https://www.strategy-business.com/blog/Why-your-customers-should-be-central-to-your-innovation-efforts?gko=9eb19

Uploaded Date:20 August 2019