Growth in business is no longer optional, but a factor in the very survival. The digital age has ushered in a paradigm where this growth takes place much more rapidly across multiple dimensions. Controlling costs is seen as no longer effective in driving up profits. Companies are now effectively driving this growth making use of advanced business analytics. Growth can broadly be defined under three broad dimensions which are through- investing, creating and performing. Zara tasted success investing heavily in the rapid-fashion segment. Adobe performed well by focusing on its Creative Cloud innovation. Capital One captures authentic business intelligence by tracking customer data. It then tailors its products according to these insights. The differentiators must be identified that will help companies to excel. An eye must be kept out for new products or services that will drive future growth.

Source:https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/invest-create-perform

Uploaded Date:14 November 2018