The Chief Amazement Officer at Shephard Presentations claims that consumers are no longer merely expecting but actually demanding personalized services. The good news for businesses here is that tools are now available to provide micro-level services. This is due to the use of the Internet-of-Things (IoT) which uses data-driven business analytics to determine exact customer requirements. There are various ways in which leading businesses are already trying out such services. One such is Amazon’s concept in its brick-and-mortar stores in Seattle called Amazon Go. Instead of visiting these stores, customers can simply tap into mobile applications to get a feel of the place using IoT sensors placed at strategic points. Another such example is with Disney World which has launched a wearable device called Magic Band. This uses RFID technology that can be used anywhere in the park. This device does the work of hotel keys, tickets, fast passes, credit cards and a lot more. The tracking of customer business intelligencehas not escaped universities either. At the Deakin University in Melbourne, students are asked about their tea or coffee preferences via sensors installed. Predictive analytics, location-based services and artificial intelligence all combine to provide this solution. In these three examples we see how customer experience best meets data security.


Uploaded Date:16 October 2018

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