The island nation of Japan has a target of 40 million visitors by the year 2020 and an even greater 60 million by 2030. To make this a reality, the VJTM (Visit Japan Travel Mart) 2018 was launched at the Tokyo Big Sight. All 47 prefectures in Japan were represented at this along with 800 international organizations. Business intelligence provided by the JNTO confirms that the gap is closing between Japan and the leading countries within the region such as Thailand. Sports tourism should definitely flourish thanks to Japan being the hosts for the upcoming Rugby World Cup in 2019 and the Olympics in 2020. VJTM also gained traction due to it being jointly held along with the TEJ (Tourism Expo Japan). There was participation from the UNWTO as well in this.


Uploaded Date:23 November 2018

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