MANAGING in the

NEW WORLD

Marketing professionals often get labeled as creative and artsy. While this is often complimentary, it is usually misleading as beyond the stunning visuals or path-breaking idea, lies a thorough study of business analytics. However, any measurement is not good enough, the marketer must know what to evaluate. While site traffic is an important statistic, more informative is the quality of the same. Thus either bounce or conversion rates must instead be analyzed. Calls to Action such as requesting for demo must be made appealing and in such a way to appear relevant to customers. Similarly, the quality of testing and retesting The ability to test, assess and then retest is what qualifies as truly holistic measurements. Such A/B tests are ideal indicators. A Ferris wheel approach works best here as all is cyclical and constantly evolving.

Source:https://www.forbes.com/sites/forbesagencycouncil/2017/05/31/the-key-to-marketing-success-isnt-your-creative-its-your-analytics/#54f7520e518c

Uploaded Date:19/06/2017

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