Contrary to usual perceptions, marketing automation actually humanizes many processes of the buying cycle. Human beings tend to trust others more when they perceive the person to have greater empathy. That is why e-commerce websites tend to show up recommendations based on previous searches. Thus marketing communication helps in automating trust by tracking engagement and subsequently nurturing relationships. It also helps in digital marketing by sending out personalized marketing content such as emails or push messages. This personalized communication needs to be sent at the right time. It mustn’t overdo as that will kill trust and be annoying. Constant social media presence is one way to build trust. In order to gauge customer insights, digital tools end up being attentive listeners. They track all usage records and maintain data in order to extract relevant business intelligence. 


Uploaded Date: 19th May 2017

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