Across management institutions, MBA students go through the Maslow’s Hierarchy, propounded first by management thinker- Abraham Maslow. Amidst the COVID- 19 crisis, this theory seriously needs a rethink, now that about a third of the world’s population is under lockdown. The idea of a ladder to be climbed now appears rather elitist and entitled. There have been previous criticisms as well, mainly centred around the lack of scope for overlapping of levels. Globalization will be hit immensely. The individualistic self- actualization may need to be revisited. The business innovations of the post COVID- 19 world will need to include more of social responsibility. Brands will need to revise their positioning, while global supply chains will be under much scrutiny.

Source:https://innovationexcellence.com/blog/2020/03/30/maslows-revenge/

Uploaded Date:31 March 2020