A detailed study has been conducted by several researchers on what are the differences in the shopping patterns across the generations of millennials, baby boomers and the gen Xers. There are several obvious differences, such as in the use of technology, but there also exist several hidden trends. Due to the enormous quantities of data warehousing nowadays done, it gets easier to conduct such studies. The boomers tend to focus their online searches towards multi channels chains, while the younger millennials do so for app- based services. The former includes Costco, Lowe’s and Home Depot, while the latter category has Uber, Lyft, Grub Hub, Seamless, Haute Look and Gilt as part of it. When it comes to in- store purchases, millennials prefer specialty stores.

Source:http://knowledge.wharton.upenn.edu/article/new-tools-answer-age-old-question-of-what-do-customers-want/

Uploaded Date:07 June 2019