Imagine Nation is a company trying to create a system where all strategies can be aligned to the ultimate aim of fostering business innovations. Such innovations will eventually enable the disruption of businesses. Cognitive dissonance is required to effect this as it impacts people significantly. There exist several stages which are- avoiding, distorting, disconfirming, reassuring and reevaluating. For this one needs to identify the gaps between the corporate strategy drafted and the existing reality for sourcing creative energy. The creativetension further must be applied in a manner to generate desired outcomes. For the authentic perspective, both pull and push strategies need to be employed on people. One must keep in mind that cognition is ultimately about the head, emotion about the heart, will about the gut feelings and the body about actions.


Uploaded Date:31st October 2018

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