Business innovation need not always be disruptive. There is also the nondisruptive type. In fact, the latter works as an alternative to growth. The rise of Uber’s services, or the decline and ultimate death of Kodak’s near complete market dominance, are examples of the former. Such innovation benefits millions of people. The effects are far reaching, and quite often global. The problem is that because of a few such stray cases, corporate leaders have been made to believe that this is the only form of innovation worth chasing. But in reality, the nondisruptive model leverages the existing formula, but reinvents it for a different market, or segment. The existing frameworks do not get completely ripped off, but merely remodeled.

Source:https://sloanreview.mit.edu/article/nondisruptive-creation-rethinking-innovation-and-growth/

Uploaded Date:23 December 2019