Building an innovative culture within any existing organization is always a challenge. This is further heightened in case, the said organization, is a traditional, operations- focused one. The best way to tackle this is right from the top, by mending the corporate strategy accordingly. This will have the greatest impact on the functions, which for many exist merely because they are needed. Now business innovation will be a part of everyday operations. A term now adopted is called servile strategy. This is where the strategy honors what the individual business units want, and not the other way round. It thrives because of its constant battle against redundancy. An even better ploy will be the imperial strategy. Under this, the functions attain paramount significance. Four Seasons is one such organization that has deployed strategy in a manner to benefit all its functional areas.


Uploaded Date:23 July 2019

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