A lot of possible business innovations do not see the light of day simply because of the person proposing it. The ideator is often too confident, which leads to investment on unnecessary ideas, while the opposite could also be true. A lot of experts end up underselling their idea, perhaps due to a lack of confidence. This undermining of the ideator takes place due to two broad possibilities. One is the status of the employee within the group. This includes the person’s peers as well as seniors. Numbers also matters. So those proposing ideas in groups stand a greater chance of seeing their ideas passed, rather than those doing individually. To solve this conundrum, the concepts of ideation and idea assessment need to be divorced. This will help break this cycle of bias.


Uploaded Date:20 May 2019

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