Populist strategist inevitably fail. This is because trends that work in some places, especially the big- ticket companies, tend to be widely adopted by all. Little due diligence seems to be conducted while adopting these fancy terms. Instead of blindly jumping on to these terms, boards must adopt their corporate strategy while framing their organization’s condition against a set of relevant questions. One of them is about the line of business or more that the company find itself in, or should it change. The next is, how value could be added to the same. The target customers then need to be etched out. The right value propositions need to be identified to approach to this customer base. Finally, the board must clarify what capabilities does the company have to execute the value propositions claimed.


Uploaded Date: 27/03/2019

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