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Due to the foibles of several short-sighted companies, it has now become crystal clear that in order to run a sustainable business plan, it is essential that it must be driven through some higher level purpose. While a lot of organizations are driven by a certain mission or vision, many struggle to implement those ideals on the employees or other stakeholders. For this, the company must understand that the said purpose must be totally clear and ideally must be wedded into its corporate strategy. It is also more engaging an approach towards the customer. This is the ideal trope to induce sales personnel with the values. However, the said mission once established must be constantly reinvigorated for continuous improvement. This can be post weekly staff meetings, when employees come up with pertinent observations.

Source:https://www.forbes.com/sites/williamvanderbloemen/2017/01/29/why-purpose-should-be-a-pivotal-part-of-your-business-strategy/#537448a54135 

Uploaded Date: 30th March 2017

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