A company’s DNA sets its purpose. This in itself can transform one’s organization. The purpose needs to be incorporated within the corporate strategy itself, so that the practices may be embedded right across the chain. It has been observed, that having a coherent purpose, helps in the long run. It also helps to shuttle the leader’s rising aspirations, while also manage the shifting priorities of the employees. Transformation is another aspect that is now “always- on”, thanks to the rapid churn of technology. The traditional style of carrots co- opting with stick approach, is no longer relevant. The business environment is also feeling the heat of the “digital everywhere” approach. Thus, the purpose needs to be defined. For this, some priorities exist. These are presence, alignment, strength, brand advocacy and integration.

Source:https://www.bcg.com/publications/2017/transformation-behavior-culture-purpose-power-transform-organization.aspx

Uploaded Date:14 October 2019