Purpose now needs to be central to the corporate strategy for any business. This involves the leadership playing two critical roles. On the one hand, the playing field requires redefining. On the other, the value proposition needs reshaping. For this, authentic business intelligence has to be captured, so that companies can act on the trends identified, as perfectly well done by the Swedish company Securitas AB. And like the case with Mahindra Finance, trust building has to be at the root of all service executions. Pain points need specific surgical focus, as done by Mars Petcare. Developing a purpose isn’t easy and won’t happen in a single day. But it has undying benefits to the soft side, such as in unifying the organization, motivating the stakeholders and in broadening the overall impact.


Uploaded Date:29 August 2019

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