The US government recently came out with a report predicting near doomsdayarriving by the end of the century, thanks to climate change. It says, that the impacts of climate change will lead to a ten percent reduction in the GDP. To counter this threat, one of the technological innovations has been the Home Energy Report (HER) developed by utility provider Opower, now part of Oracle since its 2016 acquisition. One of the key features of the HER has been the 3- bar graph that allows for households to compare their energy usage with that of their neighbors. It was revealed after the business research conducted that while there has been reduction in energy usage overall, the percentage impacted varies wildly. The energy consumption decreases further not just when one is personally concerned about the environment, but when households get an understanding that their neighbors too are conscious of the same.

Source:https://hbr.org/2019/01/research-people-use-less-energy-when-they-think-their-neighbors-care-about-the-environment?utm_medium=social&utm_source=twitter&utm_campaign=hbr

Uploaded Date:13 February 2019