Rivalry has been a significant part of competition, be it any form. It has existed in business, music, sports, national pride as well as in other spheres. Each rivalry has in turn led to enhanced performances from the participants with the clear aim of defeating the other, bringing the best out of each. In spite of such clearly anecdotal evidence, there has been very little serious research done on this aspect of business. That is why a recent business research paper was submitted by professors from the University of New York in association with a few other to study the impact of rivalries. For a start, the National Football League (NFL) was taken up as an example. It was soon realized that in the NFL, rivalries induced increased experimentation. Elsewhere too, the urge to experiment and create something new rose higher when promotions were involved, especially against close competitor.


Uploaded Date:21 July 2018

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