In order to achieve goals, a lot of people tend to set themselves and others long term benefits. While delayed benefits do matter, business research conducted by the University of Chicago has clearly revealed that it is the immediate gains which tend to encourage the doers more. The study included gym goers and students alike. The former group confirmed that for those who had fun during the workout, exercised more than those who looked at long-term health benefits only. In the latter, it was clearly understood that students who enjoyed studying did more of it than those who were into it just for career building. Thus while goal setting, people must choose activities from which they derive at least a semblance of enjoyment. Focus on immediate gains must be included as part of benefits. Difficult tasks appear more fun when immediate benefits get factored in.


Uploaded Date: 18th May 2017

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